Developing a Disaster Preparedness Campaign Targeting Low-Income Latino Immigrants: Focus Group Results for Project PREP

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Abstract:

Low-income immigrant Latinos are particularly vulnerable to disasters because they are both ill-prepared and disproportionately affected. Disaster preparedness programs that are culturally appropriate must be developed and tested. To develop such a program, the authors conducted 12 focus groups with low-income immigrant Latinos to understand their perceptions and understanding of disaster preparedness, and facilitators and obstacles to it. Participants were concerned about remaining calm during an earthquake. Obstacles to storage of disaster supplies in a kit and developing a family communication plan were mentioned frequently. Misunderstandings were voiced about the proper quantity of water to store and about communication plans. Several focus groups spontaneously suggested small group discussions (platicas) as a way to learn about disaster preparedness. They wanted specific help with building their family communication plans. Results will guide the development of a disaster preparedness program tailored to the needs of low-income Latino immigrants.

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Citation:

Eisenman, D.P., Glik, D., Maranon, R., Gonzales, L., & Asch, S. (2009). Developing a Disaster Preparedness Campaign Targeting Low-Income Latino Immigrants: Focus Group Results for Project PREP.  Journal of Health Care for the Poor and Underserved  20(2), 330-345.  doi:10.1353/hpu.0.0129.

About This Study:

Outcome(s): Emergency Preparedness
Intervention(s): None Tested
Relevant ORR Program: Ethnic Community Self-Help Program, Preferred Communities, Refugee Health Promotion
Study Type: Suggestive evidence
Full Text Availability: Free
Direction of Evidence: No evidence about impact
Strength of Evidence: Suggestive
Gender(s) of Participants: All
Age(s) of Participants: Adults
Region(s) of Origin of Participants: Central America, North America

Relevant Evidence Summaries:

The evidence was reviewed and included in the following summaries: